Archive for December, 2016

A Positive and Effective Way to Combat AirBNB

If you have 60 seconds, I have 300 words that might help at the NOI line. As a hotelier, it’s hard to ignore the meteoric rise of the sharing-economy. Industry leaders like AirBNB offer a tempting proposition: “comforts of home”, and a more intimate, local experience. Travelers are being lured away from hotels and resorts […]

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Use reservations call data to earn more revenue from existing expense.

Hotels often overlook the importance of accurate record-keeping and call reporting for voice reservations. Tracking what happened with each inbound and outbound call is extremely important in helping to achieve the most from your marketing budget. Since voice reservations is the second-most profitable revenue channel for hotels, it makes sense to keep this channel constantly […]

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Understanding the reason behind a reservations call is essential.

Certain hotel bookings are naturally more complex than others, and this often leads guests to call the hotel to make a more involved reservation. This presents a golden opportunity for a hotel to upsell and add ancillary revenue, but often these multifaceted bookings aren’t given the attention they require. For example, a person trying to […]

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Making the most of a first impression.

If you have 60 seconds, I have 300 words that might help at the NOI line. We’ve all heard the expression that “you never get a second chance to make a first impression”. Recent studies support this, but more importantly, the studies indicate that it’s very hard to change a poor first impression to a […]

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Independent Hotels Can Beat OTAs Using Real-Time Data,

If you have 60 seconds, I have 300 words that might help at the NOI line. To an independent hotelier, the phrase “Big Data” might be something that causes confusion – or perhaps it’s simply met with a shrug. It’s fair to say that in terms of hotel revenue generation, Big Data has largely become […]

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