What Hotel Leaders Should Expect from a Premier Hotel Call

TRAVEL OUTLOOK: WHAT HOTEL LEADERS SHOULD EXPECT FROM A PREMIER TRAVEL CALL CENTER WHAT 15 YEARS OF KENNEDY TRAINING NETWORK (KTN) CERTIFICATION TEACHES ABOUT RESERVATION EXCELLENCE By John Smallwood, President of Travel Outlook At a Glance:Not all travel call centers …

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Where AI Ends, Hospitality Begins

Where AI Ends, Hospitality Begins How Travel Outlook pairs conversational AI with human call center expertise to deliver real hotel service By John Smallwood, President of Travel Outlook, January 2026 As technology continues to evolve, Artificial Intelligence (AI) has become …

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Bias and Inaccuracy in Conversational AI

Bias and Inaccuracy in Conversational AI What Hoteliers Need to Know By John Smallwood, President of Travel Outlook, October 2025 Over the past several months, we’ve explored some of the most common criticisms of conversational AI in hospitality. We’ve examined …

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Annette, The Virtual Hotel Agent™ vs. the Average Chatbot

Annette, The Virtual Hotel Agent™ vs. the Average Chatbot: Why Personalization, Not Just Words, Matter in Hospitality AI By John Smallwood, President of Travel Outlook, June 2025 At this juncture, “chatbot” has become common speak with customer service technology — …

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When AI Seems Human

When AI Seems Human The Risks and Rewards of Anthropomorphizing in Hospitality By John Smallwood, President of Travel Outlook, August 2025 In the race to stand out in a competitive hospitality market, hoteliers are turning to artificial intelligence (AI) to …

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Bridging Language Barriers with Hotel AI

BRIDGING LANGUAGE BARRIERS WITH HOTEL AI HOW ADVANCEMENTS IN AI ARE TRANSFORMING THE GUEST EXPERIENCE FOR THE HOSPITALITY INDUSTRY By John Smallwood, President of Travel OutlookJanuary 2025 The world is becoming increasingly interconnected, with businesses and guests crossing borders more …

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