THE FUTURE OF VOICE Why You Should Humanize Your Voice Strategy Voice-based AI assistants such as Google Home and Amazon Alexa have never been more popular. According to a recent study by Hotel Internet Services, approximately 41% of U.S. consumers …
THE PERFECT SELL OUT How hotel Employee Engagement Plays A Key Role As the busy travel season draws near its end, so too does the advent of last-minute bookings. Walk-ins and last-minute bookings at hotels remain the trend which is …
cHANGED FOREVER BY travel outlook MARKETING AUTOMATION Build brand awareness, increase call conversion rates, and more with travel outlook. John Smallwood, CEO, Travel Outlook and David Metze, CEO, Incite Response The modern-day travel journey doesn’t involve a short and predictable path to …
DEMOCRATIZING TRAVEL What Hotels Need to Compete in the Era of Airbnb Getting to know your guests’ needs is a task easier said than done. As travel experiences come in all shapes and sizes, so too do the various needs …
IN THE AGE OF AIRBNB How HOTELS CAN Remain Relevant Noted Harvard Business professor Theodore Levitt once said that “People don’t want a quarter-inch drill. They want quarter-inch holes.” This expression gets to the heart of marketing and the desire …
THE FORGOTTEN REVENUE CHANNEL Pros & Cons of Outsourcing Your HOTEL Call Center reservations With a looming economic downturn and the slowing of the economy, US hoteliers may be facing tough times. According to the U.S. Travel Association’s latest Travel …
OPERATING IN A SILO How to Unite Revenue and Marketing Teams By definition, the silo effect happens when team members, or leadership, do not share common goals, have aligned strategies, exchange information, or use collaboration tools. The silo mentality affects …
ONLINE BOOKING ABANDONMENT RATE How Hotels Can Capture Abandoned Bookings Hotel websites have a huge abandonment rate of 84.63% according to 2019 research figures from SalesCycle. Is your property losing out on a huge chunk of potential business? To help …
PROVEN TO CONVERT MORE CALLS INTO BOOKINGS 5 Essential Skills Your Call Center Agents Need Call center agents are often the first personal contact guests have with a hotel. As such, they can play an invaluable role in a hotel’s …