CAPTURE DIRECT BOOKINGS 365/24/7 The Real Advantage to Outsourcing Voice Reservations As we move forward positively into 2021, the hospitality industry is rethinking its strategies. A main priority will be to carefully review how bookings are made, and the cost …
Recent Studies Show That Higher TripAdvisor Scores Overcome Rate Resistance There have been a number of recent studies that focus on the relationship between Tripadvisor scores and hotel rates. While this might seem like an obvious correlation, some of the …
It’s Time to Be Crystal Clear on Hotel Pricing A recent survey by Travelers United revealed that 80% of travelers want mandatory resort fees included in the advertised hotel pricing. It’s hardly surprising. A number of hotels do not include …
Capture A Customer’s Interest When They Call For Rates As hotels face escalating guest acquisition costs, it’s becoming increasingly important to find cost-effective ways to attract fresh leads. For hoteliers, this means developing “smart marketing” tactics and being resourceful in …
Hotels Can Capitalize On OTA Complaints – Here’s How OTAs might be winning a major share of direct hotel bookings, but there’s a chink in their armor that hoteliers can exploit. According to an article by travelmarketreport.com, sites including Consumer …
Use a Lack of Confidence in OTA hotel Sites to Your Hotel’s Advantage A recent report from the Association of British Travel Agents (ABTA) revealed an increase in complaints about false OTA hotel websites created by fraudulent travel companies. Many …
A Simple Way to Snatch a Booking from the Jaws of an OTA hotel A famous Cornell study in 2009 found that when a hotel had a first-page listing with an OTA hotel site, it received a boost in direct …
Use Click-to-call to Make It Harder for OTAs to Poach Your Guests Although online and mobile bookings continue to grow, studies find that potential customers still value being able to speak with a knowledgeable person at your hotel before they …