Automatically Capture Lost Hotel ReservationS We all know that direct bookings are highly prized in the hospitality industry, but there are times when a potential booking opportunity may slip through. With a large volume of calls, a reservation team might …
OTA Spying Tactics Can Present an Opportunity for Hotels It’s fair to say most people realize that major companies monitor their online browsing and buying activities. But there is something that hotel guests are probably not aware of: according to …
HOW HOTELS CAN CONVERT METASEARCH LEADS WITH THEIR VOICE CHANNEL How Hotels Can Convert Metasearch Leads with Their Voice Channel Metasearch sites are helping independent hotels drive more visibility and direct bookings, allowing them to compete more effectively with OTAs. …
HUMANIZE THE RELATIONSHIP WITH GUESTS How Hotels Can Redefine the Guest Relationship A recent article by Deloitte highlighted how “big tech outsiders” may soon make a push into the global travel industry — especially in online distribution. After years of tracking …
Providing A Personalized Hotel Service According to a recent study by American Express, 85% of travelers want a personalized travel itinerary. It’s a statistic that speaks volumes. And for travel brands, the message is clear: catering to the modern day …
A Positive and Effective Way to Combat AirBNB As a hotelier, it’s hard to ignore the meteoric rise of the sharing-economy, and the daunting thought of how to combat AirBNB. Industry leaders like AirBNB offer a tempting proposition: “comforts of …
Making the Most of a First Impression We’ve all heard the expression that “you never get a second chance to make a first impression”. Recent studies support this, but more importantly, the studies indicate that it’s very hard to change …
A Simple Way Hotels Can Reduce Abandoned Bookings According to a recent report by SalesCycle, up to 81% of people abandon their online travel bookings while they are in the process of making the reservation. Although the report indicated that …
The OTA Hotels Are Marketing Directly to Your Guests – and so Should You In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be …