For over a year, solo travelers, families, couples, and friends have been kept at home, unable to experience the richness of travel. As more intrinsic and monetary value is placed on experiences, travel is now seen as an essential commodity, and consumers will likely want to make up for the lost time by traveling even more than normal in 2021 and 2022.
Dissecting the trends
Travelers are eager to check off big-ticket items on their bucket lists, so we can expect to see a sharp uptick in luxury travel once vaccine rollout is complete and borders fully open.
According to TripAdvisor, 47% of travelers surveyed globally are planning to travel internationally in 2021, with 45% of US travelers planning to participate in international travel this year. After a year locked inside, it’s easy to justify big spending on travel, and that’s exactly what’s happening.
For example, Oceana’s famed Around the World for 2023 Cruise sold out in a matter of hours. In addition, 2021 and 2022 will continue the exponential growth of domestic travel that began in the later months of last year.
Divide and conquer
With the expected return of travel on the way, phones in reservation departments all over the world will begin ringing non-stop. So, how do you prepare for the upcoming travel and call rises?
With such a sharp expansion in business after a relatively dormant period, hoteliers will have to decide where to focus their attention. In some cases—especially where staff levels are low—they will be forced to choose between focusing on making future reservations and answering calls or paying attention to current guests.